Expand your business with Saxo Bank

Saxo Bank´s experience in the online trading world translates into a successful formula for White Label Partnership. The Partner Program for White Label Partners comprises advanced technologies enabling multi-asset trading on a single platform.  Combined with our unique processes, strategies and marketing support the program is a perfect solution for establishing a successful business.

White Label Partnership

For licensed financial institutions looking to enter or expand their retail online-trading business, Saxo Bank offers a completely scalable White Label Solution. Our solution is built around a customised version of Saxo Bank’s award-winning platform branded under the partner’s name.  The Partner Program combines our multi-asset platform with integrated front and back-office infrastructure, real-time risk management, and client based development tools.  We also provide dedicated partner services and market strategies to help partners effectively enter, grow and optimise their business.

Partnering with Saxo Bank to help grow your market share

Saxo Bank’s partner program provides a holistic approach to growing a partner’s business.  Partners receive a tailor-made package allowing them to quickly launch, effectively market, run and optimise their online trading business.

Partner Program designed to accelerate the partner business

The partner offering entails the following key elements designed to accelerate growth:

State-of-the-art platform & products

Saxo Bank’s trading platforms provide a flexible solution  to accessibility. Saxo Bank offers access to a wide range of asset classes through a single account, accessible across three integrated online trading platforms. Get access to all the main exchanges worldwide, Tier-1 liquidity and the market information that allows informed trading decisions. Streaming news and advanced charting tools are but two of the features designed for convenient decision making and trading. Our platform has frequently been named best retail platform and has received numerous awards over consecutive years.

Dedicated account management and sales trading

Saxo Bank is dedicated to providing account management and sales trading support in over 40  languages so that our clients and partners can discuss daily business in their native language. At Saxo Bank, we believe that it is crucial to have access to professionals that understand a partner’s local market, culture and client behaviour, if they are to be properly supported. Sales, product and platform training and education are also provided.

Saxo Bank's processes and tools

Saxo Bank’s focus on internally developing its integrated trading technology infrastructure represents an additional advantage. Most of Saxo Bank’s technology offering is developed in-house by more than 300 dedicated IT-software engineers. Fully customisable to meet the precise needs of White Label Partners, our solution provides scalability, back-end flexibility and easier integration into the partners’ Back Office Systems.  We are dedicated to facilitating partners' daily business processes, allowing partners to concentrate on what matters most; growing their client base and revenues.

Market strategies and marketing support

Saxo Bank’s focus is consistently on facilitating partners to effectively market their product offering and to optimise their business. With over 10 years of experience in online markets, Saxo Bank shares its expertise with partners, offering market strategies and marketing support. Saxo Bank also supplies partners with performance dashboards to help them monitor and develop their client base throughout the entire customer lifecycle.

Setting business in motion

The Partner Program is just one element of the partnership. The second element is the contribution from Saxo Bank’s prospective partners. The White Label Partner is a complete business owner and defines its own market strategies, client profiles and runs its own business. The set-up is done so that only the partner has access to its client data. Saxo Bank steps in to provide the best tools and to share its best practices to help partners to accelerate business growth. Partners execute on-the-ground marketplace strategies, client acquisition and development, as well as account management and service.

Saxo Bank’s comprehensive partnership offering covers the entire value chain, sets new industry standards, helps to achieve economies of scale and, through the revenue-sharing model, translates into a mutually beneficial and sustainable partnership model. The more expertise shared, the better partners become and the more success they will enjoy.

Other benefits of a White Label Partnership with Saxo Bank:

Ready to get started?

Saxo Bank has a proven track record in partnerships, and is dedicated to ensuring that partners are provided with the most suitable solution for their business. Ready to get started?

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