White Label Solutions

Expand your business with Saxo Bank

Saxo Bank´s experience in the online trading world translates into a successful formula for White Label Solutions. The Program for White Label Clients comprises advanced technologies enabling multi-asset trading on a single platform.  Combined with our unique processes, strategies and marketing support the program is a perfect solution for establishing a successful business.

White Label Solutions

For licensed financial institutions looking to enter or expand their retail online-trading business, Saxo Bank offers a completely scalable White Label Solution. Our solution is built around a customised version of Saxo Bank’s award-winning platform branded under the White Label Client’s name.  The White Lable Solution combines our multi-asset platform with integrated front and back-office infrastructure, real-time risk management, and client based development tools.  We also provide services and market strategies to help White Label Clients effectively enter, grow and optimise their business.

Grow your market share with a Saxo Bank White Label Solution

Saxo Bank’s White Label program provides a holistic approach to growing a White Label Client’s business.  Clients receive a tailor-made package allowing them to quickly launch, effectively market, run and optimise their online trading business.

Program designed to accelerate the business

Saxo Bank's Partner Program provides clients with market strategies and support, account management and sales training, and the tools and processes required to achieve success.

The offering entails the following key elements designed to accelerate growth:

State-of-the-art platform & products

Saxo Bank’s trading platforms provide a flexible solution  to accessibility. Saxo Bank offers access to a wide range of asset classes through a single account, accessible across three integrated online trading platforms. Get access to all the main exchanges worldwide, Tier-1 liquidity and the market information that allows informed trading decisions. Streaming news and advanced charting tools are but two of the features designed for convenient decision making and trading. Our platform has frequently been named best retail platform and has received numerous awards over consecutive years.

  • One account, three platforms (SaxoTrader, SaxoWebTrader, SaxoMobileTrader)
  • Award-winning, multi-product platform (FX, FX Options, Forwards, Spot Gold & Silver, CFDs, CFD DMA, Stocks, Futures, ETFs, ETCs)
  • Aggregated liquidity from Tier-1-banks and access to over 20 exchanges across the globe
  • Customisable and White Label-branded trading applications and interface
  • Two-way chat and broadcast service 
  • Real-time prices, fast execution and multilple order types
  • Streaming news and market updates
  • Advanced charting tools and technical analysis

Dedicated account management and sales trading

Saxo Bank is dedicated to providing account management and sales trading support in over 40  languages so that our clients and institutions can discuss daily business in their native language. At Saxo Bank, we believe that it is crucial to have access to professionals that understand a client’s local market, culture and client behaviour, if they are to be properly supported. Sales, product and platform training and education are also provided.

Saxo Bank's processes and tools

Saxo Bank’s focus on internally developing its integrated trading technology infrastructure represents an additional advantage. Most of Saxo Bank’s technology offering is developed in-house by more than 300 dedicated IT-software engineers. Fully customisable to meet the precise needs of White Label Clients, our solution provides scalability, back-end flexibility and easier integration into the clients’ Back Office Systems.  We are dedicated to facilitating clients' daily business processes, allowing White Label Clients to concentrate on what matters most; growing their client base and revenues.

  • Advanced client management tools for setting up and managing client accounts and treasury, to use separately or integrated via API/B2B with the client´s CRM systems
  • Real-time cross-product risk management
  • Dedicated Back Office facilitation
  • Technical support
  • All systems and tools are available on both simulation and live versions of the platforms

Market strategies and marketing support

Saxo Bank’s focus is consistently on facilitating institutional clients to effectively market their product offering and to optimise their business. With over 10 years of experience in online markets, Saxo Bank shares its expertise with clients, offering market strategies and marketing support. Saxo Bank also supplies clients with performance dashboards to help them monitor and develop their customer base throughout the entire customer lifecycle.

  • Performance dashboards to help optimise a client’s customer base
  • White papers on various areas such as online marketing, website strategy and event management
  • 1:1 marketing support and consulting
  • Ready-to-use campaigns for clients, marketing workshops and seminars, newsletters and case stories
  • Web services

Setting business in motion

The White Label Program is just one element of the relationship with Saxo Bank. The second element is the contribution from Saxo Bank’s prospective clients. The White Label Client is a complete business owner and defines its own market strategies, client profiles and runs its own business. The set-up is done so that only the White Label Client has access to its customer data. Saxo Bank steps in to provide the best tools and to share its best practices to help clients to accelerate business growth. White Label Clients execute on-the-ground marketplace strategies, customer acquisition and development, as well as account management and service.

Saxo Bank’s comprehensive White Label solutions offering covers the entire value chain, sets new industry standards, helps to achieve economies of scale and, through the revenue-sharing model, translates into a mutually beneficial and sustainable model. The more expertise shared, the better the relationship and the more success they will enjoy.

Other benefits of a White Label Solution with Saxo Bank:

  • Proven solution (over 100 White Label Clients worldwide)
  • Comprehensive White Label Solutions Program, encompassing technology, service, marketing support and market strategies
  • Scalable infrastructure and supporting tools for Back Office, client on-boarding and management
  • Partner Portal with client based development tools, white papers and a marketing campaign library
  • Training and support for Sales, Account Management and Marketers, as well as Back Office and IT

Ready to get started?

Saxo Bank has a proven track record in White Label Solutions, and is dedicated to ensuring that clients are provided with the most suitable solution for their business. Ready to get started?

Partner Portal

Already a Saxo Bank White Label Client?

Log in to the Partner Portal

Contact Saxo Bank

If you have any questions about Saxo Bank's Institutional program, please contact our Institutional Desk on:

Phone: +44 (0) 207 151 2030
E-mail: Institutional@saxobank.com